Why You Should Register A Trademark and How to Do It

Having a trademark registered is very important and is a big necessity for the existence and development of a business. Building a brand normally should start with a registered mark. Having one makes it easier for people to identify your brand hence increasing your reputation and value over time.

The importance

Trademark registration is essential because it allows you to possess intellectual property rights and protect the identity of your brand and business. After you register trademark, you are allowed to take legal actions against other parties who may use identical signs that may confuse customers and cause damage to your brand. For your Singapore business needs, it is best to consult an IP agent to assist you in the process.

Brand name registry is very important especially when it comes to protecting intellectual property (IP). IP includes all ideas and inventions that spur from human creativity and/or intellect. Some examples are music, inventions, discoveries, literature, symbols, and etc. The protection of IP pushes people to create greater amounts of goods and products, knowing that their creations have both a moral value and economic incentive.

Although to register trademark in Singapore may take months, it is still very much a reasonable investment in the long term because a registered trademark will be valid for 10 years from the time your application is accepted.

Registering a trademark

To create a TM involves procedure. Before everything else, it is important to do a trade mark search before you trademark Chinese words. Doing this is practical for the reason that you actually cannot refund the money you pay for registration. To guarantee that you don’t infringe on the rights of others, consult an experienced Chinese registration agent in Singapore to make sure that the trademark you are proposing to use does not have any similarities with already existing trademarks, at least in your field of business. Aside from guaranteed brand protection, this will also help you save time and money because you don’t have to repeat procedures when you make mistakes.

For registering a trademark, services and goods are specified in different classes. Typically, everything starts with a trademark application form in each class. If your brand offers different services, then they will be classified per class accordingly. But, the advantage of this multi-class system though, is that only one registration is required for all services and goods belonging to a trademark. With that, application forms don’t necessarily have to be submitted for each class, rather for the trademark as a whole.

The cost of filing a trademark in Singapore is normally S$341, but is still subject to increase or decrease depending on classes. Application for renewal, application for revocation, filing of notice of opposition, and other descriptions also charge different fees per class.

In Trademark Registration, you also need to conceptualise your business identity for your Singapore brand. This may involve hiring a graphic artist to have a unique and appropriate logo design, or you can always opt to create your own logo.

In summary, trademark registration will help you protect your brand and solidify your business’ identity. It gives you the right to claim your own intellectual property and have exclusive use of the brand/mark and all services and goods belonging to it. It also allows you to oppose other parties that may try to create similar symbols and even use your mark (if unregistered) for the benefit of their own business. So, go ahead and register your trademark now!

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How You Can Fix Broken China at Home

Seeing cracks on a favorite piece of chinaware can be really frustrating, and even more so when it breaks or shatters into lots of tiny pieces.

However, damaged china doesn’t always have to stay damaged. There are different ways to repair broken china using all kinds of tools and epoxies (the process is still cleaning and gluing the broken pieces).

Securing the Pieces
The first thing you need to do is gather all the broken pieces and them in place. While it’s not a good idea to hold two pieces together by hand for a long time, you can hold them together using different methods.

There are ways to secure pieces:

• With sand (bury one piece halfway, broken side up, and secure the other broken pieces using clothespins);
• With clamps (be careful since this may add more strain to the porcelain); and
• With modeling clay (molded around the part where the two broken pieces connect).

Make sure the pieces are aligned properly before proceeding to bond them together with a filling or glue.

Fixing the Cracks
Once the pieces are held down, it’s time to There are a few techniques and materials used in filling the cracks made in porcelain to help restore its strength and appearance:

• Epoxy Filling – Applying epoxy filler directly is the easiest way to seal most cracks and add as filler for small chip marks on ceramic, since the excess epoxy can be scraped and left to dry overnight.

• Peg – Long, deep cracks in chinaware (excluding thin, fine, or bone china) can be fixed by adding copper wire and epoxy filler with the help of ceramic repair supplies.

• Using Milk – For hairline cracks, place the piece in a pot with about two or more cups of milk and let it simmer for about an hour. After this, turn off the heat and allow the bath to cool before rinsing the piece.

Keep in mind that repaired pieces can only be used for display and not for eating, since the adhesives used for them are toxic. The only exception for this is for those pieces repaired using milk.

If these methods don’t work for your piece/s, your last resort is to send them to a professional restoration service to restore your chinaware to their former state.

Hiring a Professional Restorer
If the piece is heavily cracked or shattered into many small pieces, the best way to get it fixed is to send it to a professional restorer with the tools, expertise, and the space for fixing different pieces.

There are different levels of service that a restorer can offer, from the bare minimum crack sealing, to higher quality services, such as shade matching, UV testing, and even using special epoxy coatings.

Professional restorers also provide online estimates, which helps you know if the process (wait time included, which can take several months depending on the piece) is worth the cost.

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5 Helpful Gouache Painting Techniques for Beginners

Not a lot of people know this medium, even though it has been around for a long time. However, gouache a medium that’s definitely worth discovering.

It’s a type of paint similar to watercolor and tempera paints, and is sometimes called “opaque watercolor” because of its vibrant, luminous hues similar to both watercolors and acrylics. There are three components of gouache paints: a high amount of color pigment, gum Arabic, and a solid white pigment (i.e. chalk).

You can think of gouache paints as a type of watercolor that you can layer in gradients and paint in whites without masking off, and because quite affordable, there’s no need for a complicated set-up to start.

If you’re getting started using this medium, here are a few painting techniques you need to keep in mind when painting with gouache:

1. Staining
Staining is covering up an area with watered-down paint. This gives you the base layer, or underpainting, that you can work on and add details as you go.

When starting with your base layer, be sure to use even strokes and wet your brush regularly as needed. This way, your underpainting stays as even as possible and you will have no problems adding following layers.

2. Softening
Gouache works similar to watercolor in that you can re-work it long after it has dried on the surface, sometimes even after several days have passed.

This also lets you create any additional gradients that you missed when building layers. To do this, add more water to your brush and apply to the dry strokes or areas of gouache that you want to create a gradient for.

However, use this method carefully, especially if your surface is prone to warping when exposed to water.

3. Bloom
You can water down gouache to make it move just like watercolor, and using blooms lets you add in different color bases that you can layer on top of. Simply add more water and only a small amount of pigment, and watch the color spread or “bloom” to your desired effect.

4. Dry Brush
Dry-brushing is when you layer colors on top of one another to preserve their texture. You can do this when you want to preserve the original underlying colors while adding something else on top.

Use this method for adding finer details to your work that could change the color of your underpainting when water is applied.

5. Blurring
Blurring offers a loose, organic look in painting where you can use the brush and pigment to mix colors as you want. Do this only with limited colors to keep the resulting blend from looking too muddy.

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What Happens When You Drink Too Much Coffee

As a natural stimulant, caffeine not only increases the body’s processes, but also makes you feel more alert and awake as a result. This has led to coffee being one of the most widely-consumed beverages in the world, and is arguably one of the most popular among adults and students.

But with that being said, caffeine also has its own drawback: consume too much and you’ll start experiencing side effects, which can even be life-threatening in certain cases.

How Much Is Too Much
The maximum allowable dosage of caffeine for adults is 400 milligrams, which is roughly equivalent to three or five eight-ounce cups of coffee. But what happens when you’ve had a little too much to drink?

These are the more common symptoms of caffeine overdose, such as the following:
• Fast, irregular heart rate
• Restlessness
• Confusion
• Nausea or vomiting
• Tremors or shaking, or “jitters”

However, more serious symptoms of caffeine overdose include:
• Cardiac arrest
• Heart palpitations
• Insomnia
• Dizziness
• Panic attack

The good news is that life-threatening symptoms of caffeine overdose are rare, and that most people only experience these mild symptoms before the chemical leaves the body entirely.

This is because the side effects we experience are our body’s way of telling us that we should stop consuming caffeine. In fact, if you start feeling jittery, this is your cue for taking a break from coffee or any caffeinated drinks, such as energy drinks.

However, if you start to experience any of the more serious symptoms, you should seek medical attention as soon as possible.

Dealing with Caffeine Overdose
The first thing you need to do right away is to stop drinking coffee or ingesting any sources of caffeine as much as possible.

Mild side effects can be dealt with by drinking more water to rehydrate (caffeine takes water from the body to dilute it, which makes you feel dehydrated as a result) and burning out that restlessness by going on a short walk.

After doing these, you will notice that the side effects will subside after three to five hours, which is the half-life of caffeine in the body. But if you notice more severe symptoms or have accidentally consumed a large amount of coffee, you may need medical treatment.

Other Sources of Caffeine
Aside from black coffee and energy drinks, you can also find soft drinks, tea, and dark chocolates to be other sources of caffeine, so be careful of how much you consume these foods and beverages throughout your day.
Caffeine tablets and headache medications can also be more direct sources of caffeine, so if you’re currently taking them, be sure to reduce your coffee intake.

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How to Cool Down Your Air-Con Bill in 5 Easy Steps

Singapore is humid year-round, but while keeping cool in the middle of a hot day is amazing, the electric bill can start piling quite high the more you use your air conditioner. And when you start to include your other utilities, it can be very expensive indeed.

But the good news is that there’s no need to worry too much. You can still stay chilled out while chilling out the electric bill for your air conditioner by keeping the following tips in mind:

1. Close your windows.
Your aircon might be working overtime to cool your home if your windows are open, so the first step to decreasing your electricity bill is naturally to minimize these sources of heat. You can simply use heavier curtains to do this.

However, if you need to use the natural light, you can use larger house plants or a lighter curtain instead.

2. Clean your vents regularly.
The vents are just one of the many parts of your air con that can get clogged up easily, and this can drive up your electricity bill when you least expect it. But with regular maintenance, you can keep your bills down while still keeping cool.

The same thing can be said for your filters and condenser coils. Even if your aircon unit looks clean on the outside, there may be grime, dust, and cobwebs that have stuck to the internal mechanisms, which can also cause problems later on if you’re not careful.

3. Turn it off when the room is cool.
It’s best to use your air conditioner only during the hottest times of the day. During the afternoon, when it’s cooler outside, you can shut off the air conditioning and open the windows instead to let the air in.

By keeping the number of hours your aircon operates to a minimum, you keep your electricity bills down.

4. Don’t skimp out on your air conditioning in the first place.
While you may think that buying an obscure brand or foregoing the warranties are a great way to cut costs in the short term, you’ll find that your electric bills and repair costs will pile up faster with a lesser-known brand.
Like many things, treat your air conditioner as an investment. The initial expense will be worth it if your unit will last you for a long time.

5. Consider regular aircon servicing.
Part of regular maintenance is servicing. Be sure to call an aircon servicing company especially if your aircon unit is several years old, and is starting to have problems that can’t be solved by regular cleaning.

(Disclaimer: this list is compiled in no particular order.)

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